Projects Overview
Project Name: Social Media Growth & Visual Content Enhancement.
Objective:
To grow and engage a target audience organically through optimized social media presence and high-quality video content, enhancing brand awareness, trust, and user interaction.
Scope of Work:
1. Social Media Optimization (SMO):
- Profile setup & optimization (bio, branding, hashtags, links)
- Content calendar creation with strategy tailored to platform (Instagram, YouTube, Facebook, LinkedIn, etc.)
- Post scheduling for consistent engagement
- Hashtag research & trend analysis
- Audience interaction (responding to DMs/comments, story polls, etc.)
- Analytics tracking & performance reporting
2. Video Editing Services: (Adobe premiere pro, Davinci Resolve, Capcut )
- Editing of short-form and long-form content (Reels, Shorts, Stories, YouTube videos)
- Motion graphics, transitions, captions, and logo animations
- Color correction, sound balancing, and background music integration
- Platform-specific formatting and optimization (vertical, square, landscape)
- Thumbnail design for higher click-through
- Re-purposing raw footage into engaging bite-sized content
Timeline:
Initial strategy setup: 4–6 days
Ongoing content creation & editing: Weekly/Monthly (based on content plan)
Expected Outcomes:
- Consistent brand presence across platforms
- Higher reach, engagement, and follower growth
- Improved content quality and viewer retention
- Increased video views, shares, and conversions
KPIs (Key Performance Indicators):
- Follower growth rate
- Engagement rate (likes, shares, comments)
- Video views & watch time
- Reach & impressions
- Content consistency & brand recall
1. Concept & Script Integration
- Understand campaign goals, audience, and ad format
- Integrate scripts, brand tone, and visual direction into the editing process
2. Video Editing Workflow (DaVinci Resolve)
- Timeline-based editing of raw footage (cut, trim, sync audio)
- Dynamic transitions and creative pacing for ad engagement
- Adding lower-thirds, overlays, and branding elements
- Use of Fusion for motion graphics and visual effects
3. Color Grading & Correction
- Professional-grade color correction for consistency and tone
- Advanced grading using DaVinci’s Color Page tools to enhance cinematic appeal
4. Sound Design
- Noise reduction, audio balancing, and soundtrack syncing
- Adding licensed background music or sound effects to match ad mood
5. Platform-Specific Exporting
- Format and aspect ratio adjustment (1:1, 9:16, 16:9) for platforms like Meta, Google, YouTube
- Render optimized files (MP4/H.264) with size and quality balancing
Timeline:
- Editing duration: 2–5 days per video depending on complexity and revisions
- Rush edits available for urgent ad campaign launches
Deliverables:
- Final ad video in multiple resolutions (HD, 4K if needed)
- Platform-optimized versions (YouTube pre-roll, Instagram Reels, FB feed, etc.)
- Optional: Thumbnail design and teaser clip for promotion
Expected Outcomes:
- Scroll-stopping visuals and engaging pacing
- High audience retention and brand recall
- Better ad performance metrics: higher CTR, ROAS, and conversions
Ideal For:
- E-commerce ads
- Travel & tourism promotions
- Service-based business promos
- Product launches and awareness campaigns
