Projects Overview
Project Overview: Ad Campaigns (Google & Meta)
Project Name: Paid Advertising Campaign Management
Platforms: Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram)
Objective:
To drive targeted traffic, increase brand visibility, generate leads, and boost conversions through data-driven and performance-oriented ad campaigns on Google and Meta platforms. .
Scope of Work:
- Audience & Market Research
- Identify target demographics, interests, and behavior patterns.
- Analyze competitors and market trends for positioning.
- Campaign Planning & Strategy
- Define clear campaign goals: awareness, traffic, leads, or sales.
- Choose appropriate campaign types (Search, Display, Video, Remarketing, etc.)
- Ad Copy & Creative Design
- Craft compelling ad copy with strong CTAs.
- Design high-converting visuals and videos tailored for each platform.
- Budget Allocation & Bidding Strategy
- Optimize ad spend based on campaign goals and performance.
- Set manual or automated bids to maximize ROI.
- Campaign Setup & Launch
- Set up campaigns in Google Ads & Meta Business Manager.
- Define audience, geography, placements, and schedule.
- Monitoring & Optimization
- Daily/weekly performance tracking (CTR, CPC, CPA, ROAS).
- A/B testing, keyword refinement, and audience optimization.
- Reporting & Analytics
- Monthly performance reports with insights & recommendations.
- Integration with Google Analytics & Meta Pixel for tracking.
Timeline:
Initial setup: 5–7 days
Campaign duration: 1–3 months (extendable based on performance)
Expected Outcomes:
Data insights to inform future marketing decisions
Increased brand reach and visibility
Higher quality leads or sales
Optimized cost-per-result (CPA/ROAS)
- The digital agency landscape is highly competitive, requiring agencies to differentiate themselves.
- With a focus on technology, digital agencies have teams skilled in web development.
KPIs (Key Performance Indicators):
Click-Through Rate (CTR)
Conversion Rate
Cost Per Click (CPC)
Return on Ad Spend (ROAS)
Lead Volume / Sales Growth
